Hawthorne Direct, a full service brand response advertising agency, has promoted Jessica Hawthorne-Castro to chief operating officer. Hawthorne-Castro had been the company's vice president of operations & client services.
Representing the "next generation" of brand marketing experts, Hawthorne-Castro, Chairman Tim Hawthorne's daughter, will remain based in the company's Western Regional offices in Los Angeles. In her new position, she will focus her efforts on the company's internal affairs, helping to shape the future direction of the agency by empowering department heads with additional duties and ensuring the efficiency and productivity of all inter-departmental efforts, both in Los Angeles and the Midwest office locations.
Regarding her promotion, Hawthorne said, "Six years ago, Jessica proved herself to be a rising star as one of the youngest female Hollywood agents at the William Morris Endeavor Talent Agency. Since coming to our agency in 2007, she has proven herself once again, showing impressive strength in operations and strategy and fundamentally changing our company's mission statement for the next generation. As CEO, I couldn't be more appreciative; as a father, I couldn't be more proud."
Adds Hawthorne-Castro, "I have always been extremely optimistic about the direct response industry, as I believe accountable advertising is where the future of marketing for brands has long been headed. It is more important than ever for CMOs and CFOs of large corporations to have accountability for their expenditures—they want to ensure that their money is working for them, and we can ensure an ROI for every marketing dollar spent. We specialize not only in developing the creative messaging of our clients' ad campaigns and in targeted media placements, but we are also renowned for providing the detailed and breakthrough analytics behind every aspect of a campaign. Hawthorne Direct provides fully integrated marketing efforts and truly accountable advertising. We are positioning ourselves as the marketing agency of the future, with the goal of helping our clients significantly elevate their brands."
Hawthorne-Castro first joined Hawthorne Direct in 2007 as an account executive. During the course of the past six years, she worked her way up the company's corporate ladder, later becoming a senior account executive, director of client services, director of client services & operations, and culminating with the title of vice president of operations & client services.
Throughout her tenure with Hawthorne Direct, she has fostered service-oriented relationships with the company's high profile clients, helping them to envision, create and execute their advertising plans. Her strategy is renowned for its hands-on and highly responsive approach. To date, her clients have included 3M (Command, Post-it, Scotch-Brite), Armor All, Black & Decker, Remington, Transamerica, PETA, Carbonite, Audible, Hoover and more.
Prior to joining Hawthorne Direct, Hawthorne-Castro had been a successful television literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's full service talent agencies representing performers, writers, directors and producers for television and feature films. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop TV shows, working regularly with executives from CBS, Fox, NBC, HBO, USA, Bravo and others. In this capacity, Hawthorne-Castro assisted the creators of a number of top rated television programs, including Entourage, The Office, Heroes, 24 and Law and Order, to name a few.
Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University, with a double emphasis in management and marketing. She also holds a Cum Laude Bachelors degree from UCLA's School of Arts and Architecture.