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film and video productionMay/June 2012

Table of Contents

The May/June issue features stories on NBC's Grimm, recent and upcoming 3D productions and a Spotlight on locations in and around Washington, DC.

Fairy Tales Can Come True

The Geier, created by HIVE-FX, appears in the woods in an episode of Grimm.Portland, Oregon’s HIVE-FX (www.HIVE-FX.com) can turn ordinary people into monsters. That’s the company’s creative brief for the NBC series Grimm, now shooting its second season in town. HIVE-FX is one of the preferred VFX vendors for the creatures in the show in which Portland homicide detective Nick Burkhardt (played by David Giuntoli) inherits his family’s legacy as one of the last of the Grimms who protect the human race against the menacing creatures from folk and fairy tales still living among us.

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Stereo 3D Format Is Taking Hold

After the success of his Academy Award-winning Hugo, Martin Scorsese announced that he expects to use stereo 3D in all his future projects. Embracing 3D for cinematic storytelling – not just action-fueled gimmickry – is just one example of how the format is taking hold. Feature films for the big screen – and bigger screens – music videos, broadcast graphics and deeply personal productions all show the heights and depths that stereo 3D can deliver.

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Filming in and around the nation’s capital

D.C. Mayor Vincent C. Gray (right) and local producer in front of the U.S. Capitol on the set of NBCís The Firm. | Photo: Government of the District of ColumbiaOur nation’s capital and the three surrounding states – Maryland, Virginia and West Virginia – that make up the Capital Region have been bustling with filming activity. Dozens of movie and television productions are currently underway or have just wrapped, including programs for HBO, USA and NBC, a Spielberg film, and an original series for Netflix. 

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From The Editor: Fairy Tale TV is ‘Must-See’ TV

With few exceptions, compelling TV dramas used to be the exclusive property of cable/satellite channels. This was not because network shows were subject to more stringent regulations regarding colorful language and nudity. Often, the cable shows simply had bigger budgets for their original dramas, because they may only be producing a few at a time – and for a shorter season than is typical of network TV.

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Making Commercials: Snail Mail Embedded With LCDs

A new advertising concept called video direct mail (V-DM) is emerging as a potential new market for digital video. Direct mail marketing is a big advertising category, worth about $30 billion per year. In coming years, some of that money may fund digital video production.

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Making TV: Filming Castle

If you’re a fan of Castle, the popular ABC police drama, you may have noticed that the show’s terrific production values somehow look a little different than other shows with terrific production values.

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Inside View: Stun Creative

“We began with one Avid bay and us writing and directing everything, then built up the company organically. We added Buster, a motion graphics/animation/design shop, and about a year ago started Buster Ink, our print/outdoor/digital division. Now we produce cross-platform campaigns and services from concept through production, graphics, outdoor, print and digital."

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