March/April 2013
Table of Contents
This issue features articles on cutting-edge VFX in commercials and promos, the latest industry products that debuted at NAB and rental houses from across the nation.
Where Imagination Thrives
Spots and promos are fertile venues for innovative VFX and CG work. Whether they play on broadcast networks, cable, the web, or at trade shows, these short- and long-form advertising messages offer high-quality executions of compelling, heart-warming, elegant and fun creative.
NAB 2013 From A to Z*
Markee's annual round up of notable products featured at this year's NAB.
Rental Houses
Equipment rental houses coast to coast talk what’s hot, what’s next and their best-kept secrets.
From the Editor: An Exciting Time For The Industry
If you’ve picked up this issue of Markee while attending the 2013 NAB Show (April 6-11, 2013), then allow me to welcome you to the show and to Las Vegas. This is an exciting time for the industry, and this show is the event of the year.
Making TV: Shooting The Dark Side
Many critics call Scandal ridiculous but then recommend it, saying that it is also great fun. Part of the fun is the way Cinematographer Oliver Bokelberg, ASC, shoots the fast-talking, fast-paced show about a Washington, D.C., firm of fixers that make scandals – the dark side of life in the nation’s capital – go away.
Inside View: Megatrax
What challenges are facing Megatrax today?
Making Commericals: What Color Is The Music?
Commercials for The Gap always get the music right.


