Making Commericals: What Color Is The Music?
Commercials for The Gap always get the music right.
Read more...Making Commercials: Ring of Fire
Most car commercials put viewers to sleep. A car drives down the road, first in this direction, then in that direction. When viewers have seen the car from every angle, cut to the logo.
Read more...Making Commercials: Sunday Night on ABC
ABC wanted a promo for its fall Sunday night line-up equal to the strength of the programming, which includes Once Upon a Time, Revenge and 666 Park Avenue.
Read more...Making Commercials: Wireless Visions
![[Above Top] Absolute added blue birds throughout the spot to symbolize tweets the hero is receiving and sending. [Above] In the spot, a CG Hemingway inside an e-reader joins the hero in a rowboat courtesy of Flame.](/images/marapr12/302.jpg)
CTIA–The Wireless Association recently released “Your Mind is a Wireless Place,” a 30- and 60-second commercial about how we use wireless technologies in our lives. The spot follows a day in the life of a man in a surrealistic wireless world, a place where symbols illustrate wireless technology in use.
Making Commercials: Making Digital Connections
Aiming to expand its customer base to individuals and small businesses, app-maker Mobile Roadie has developed a suite of tools that enables anyone to build an app – without knowing anything about computer code.
Read more...Making Commercials: Man Chases Pig
Director Matt Pittroff of Twist Films, New York City and Minneapolis, and Senior Editor Anthony Marinelli of ShootersNYC combined forces to create a public service announcement (PSA) promoting financial literacy for the American Institute of Certified Public Accountants (AICPA) and the Advertising Council.
Read more...Making Commercials: Snail Mail Embedded With LCDs
A new advertising concept called video direct mail (V-DM) is emerging as a potential new market for digital video. Direct mail marketing is a big advertising category, worth about $30 billion per year. In coming years, some of that money may fund digital video production.
Read more...Making Commercials: Episodic Advertising
“Daybreak” is a five-episode commercial for AT&T. Each episode averages 10 minutes, making the entire commercial 50 minutes long. Created by BBDO of New York and Tim Kring, a television producer whose credits include Heroes, Crossing Jordan and the recent Fox hit Touch, the commercial is an action-adventure thriller that never mentions AT&T.
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