RODEO FX, a visual effects company regularly contributing unique visual imagery to Hollywood’s blockbuster motion pictures, has launched an advertising division. Concurrently, André Ü Montambeault has been named to the new division as its creative director, senior flame artist and colorist.

Since its founding in 2006, RODEO FX has created, designed and produced digital visual effects featured within dozens of hit movies. Among the company’s more recent such projects are The Amazing Spider-Man, The Twilight Saga: Breaking Dawn, Part II, Mission: Impossible – Ghost Protocol, Underworld Awakening, Rango, Mirror Mirror, and many others.

RODEO FX’s ad division features a newly installed, state-of-the-art Autodesk Premium Suite – an online and color correction client suite located within the company’s Montreal headquarters. The suite is comprised of a Smoke for offline and online editing, a Flame for compositing, and a Lustre for color correction.

Sébastien Moreau, president/VFX supervisor/founder, RODEO FX, said, “While we are perhaps more well-known for our VFX contributions to the motion picture industry, we have also produced a good number of advertising campaigns since we opened our doors six years ago. Since this is a significant growth area for us, we decided that now was the right time to ‘formalize’ our work in this arena by officially opening an advertising division. Having been instrumental in creating and implementing many past advertising campaigns, including those for major advertisers, ranging from Disney Studios and Disney Cruise Lines to Budweiser, from GM to British Airways, and from Mini-Cooper to Madonna, we wanted to build on our portfolio, by making further inroads into the U.S. and international advertising communities.”