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Studios and Soundstages
2013 Music & Sound Guide
Director Eric Yealland, who won a Bronze Lion at Cannes earlier this year for a hilarious web campaign for Canada’s National Advertising Awards, has signed with Los Angeles-based Original for exclusive representation in the United States. Yealland brings lengthy experience as a comedy director in Canada and Europe including campaigns for Budweiser, IKEA, Coors Light, Ford, Toyota, eBay and Coca-Cola.
Yealland says that he is eager to explore the U.S. market and calls Original the ideal vehicle to do so, citing the company’s track record for growing directorial careers and its complementary roster of talent. “I like the other directors they represent,” he says, “and I like the company’s energy. Bruce Mellon, Marc Lasko and Joe Piccirillo have a passion for the business and an excellent strategy for marketing my skills. It’s a great fit.”
Yealland won his Bronze Lion for Focus Group, a web video produced by Draftfcb for the National Advertising Awards. The spot shows a blandly cheerful marketing professional soliciting comments from a consumer focus group about a new commercial. One of the creatives from the project, lurking in the next room behind a one-way mirror, shows his contempt for the focus group’s vapid opinions by dropping his pants and rubbing his backside against the glass.
“I like dry, observational humor,” Yealland notes. “I grew up with a strong British influence on my comedy, so I tend to like it dry. I want the viewer to feel like they’re in the room, watching it all unfold.”
Yealland calls himself “an actor’s director” and his work tends to be economical and performance-driven. His recent spot for eBay, for example, is a single set-up gem: a postal worker phones a woman about a vibrating package that he suspects contains an adult product. (It’s a cellphone.) Recently, however, the director has worked on a few campaigns involving ingenious special effects. A spot for a milk producers group shows members of a dance class withering like balloons as they lose energy.
“The effects were all done in camera,” he explains. “It was all careful positioning and puppetry. We used sex dolls. We dressed them in the same wardrobe as the actors and rapidly inflated and deflated them to get the plates we needed.”
Yealland began directing music videos in his early twenties and signed his first commercial contract, with Partners, Toronto, when he was just 24. He went onto direct more than 100 commercials for the company over the next decade. He is currently represented in Canada by Industry Films, Toronto.
Yealland has won numerous awards for his work. His campaign for Canada’s Metro newspaper and Rethink Communications won four Lotus Awards and an Applied Arts Magazine Award for Best Campaign. He is also the recipient of an ICE Award (for a Phamachoice spot out of Extreme Group), and a Gold ADCC Award and a Silver Marketing Award (for the Playland spot Snack Bar out of Rethink Communications).
Original is led by executive producers Bruce Mellon, Joe Piccirillo and Marc Lasko.
In the beginning, there was film. Images captured on light-sensitive material that could be shared among many viewers. Later came magnetic material called “videotape” and it was good for many things. Then a revolution! The computer and digital charged onto the field.Read more...
The western states, as a whole, are filled with more scenery than people. There are, of course, pockets of population that skew that logic – Los Angeles, Phoenix, San Diego, Las Vegas, and a few other cities – and they tend to be very urban areas, filled with views that can be found in cities east or west, But the grandeur of the land away from the cities is what attracts film makers from all over the world.Read more...
In the western United States, studios and soundstages often come with a distinguished Hollywood heritage. In Santa Fe, N.M., Garson Studios was founded by an Academy Award-winning actress. In Hollywood, Fox Studios carries the cachet of one of the legendary major studios. Moving north, the stages of San Rafael, Calif.’s 32TEN Studios once hosted Lucasfilm blockbusters, while the new Reno Tahoe Studios in Nevada seeks to establish its own heritage as production incentives promise to attract film and TV business to the state.Read more...
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- Eric Yealland Brings Unique Flair for Comedy Direction to Original
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- Special Effects Contributed By 32TEN Studios Help Make-A-Wish Come True for 5-Year-Old 'BatKid'
FirstCom Music 2013 Credit Reel
A blue sky sprawls between ridges frosted in deep evergreen, framing Alder Gulch much as when Native American tribes traversed this landscape 800 years ago. The town of Virginia City sprang up virtually overnight in the summer of 1863; within one year, it was the largest city in the Inland Northwest, with an estimated 10,000 residents. These days, few people continue seeking gold in Alder Gulch. But for filmmakers seeking ready-made Old West locations, the towns of Virginia City and Nevada City offer one more chance to strike it rich.
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